Providing a great customer experience is critical to the sustained growth of any business. Their loyalty to your business and your brand is largely influenced by their engagement, interactions, and overall experience. Today, more than ever, customer expectations have evolved, and they require or expect intuitive, reliable, and fast services.
Providing a great experience
To provide a great experience, you must ensure customer interactions are fast, convenient, and consistent. To create a positive working experience for employees, business owners need to provide the proper tools that allow them to complete their tasks efficiently.
To do this, your business technology plays a major role. Internet is the backbone of a company’s operations and having a fast, reliable Internet connection is required to accommodate the ever-evolving usage and service demands.
Let’s look at the impact a poor Internet connection can have on your employee and customer experiences.
The impact of poor Internet on employee experiences:
End-user frustration: Employees need to be set up for success and businesses need to provide the tools necessary for them to perform their jobs efficiently. Studies suggest that the number one cause of employee frustration is slow Wi-Fi or Internet connection speeds.
When a company’s network slows down it impedes employees’ ability to work, which demotivates them because they feel like they are not performing their job effectively.
Decreased productivity and morale: When you have a poor Internet connection, everyday work tasks can be disrupted. It causes delays with email communications or cloud-based telephone services, software apps, conferencing, and collaboration tools. Employee video chats and conferencing can be spotty and unreliable, and they are left waiting around for files to load, emails to send, and attachments to download.
The impact of poor Internet on customer experiences
Customer service: Customers have high expectations when they interact and engage with your business. They have come to expect lightning-fast service, including fast page loads and almost immediate customer service responses. A delay in responsiveness could ultimately move your customer to a competitor resulting in a loss of potential revenue. Studies show that over 50% of users will abandon a page if it doesn’t fully load within 3 seconds, and a one-second delay in response time can result in a 7% decrease in conversions.
Take your Business to the next Level with Faster Internet
As a business owner, providing employees and customers with the best experience possible should be one of your primary objectives and to do this, your Internet connection is one thing you should choose to invest in. Your employees and customers are your lifelines, so ensuring they have the ultimate experience will only streamline your business for success now and in the future.
Are you ready to take your business to the next level and improve the lives of your employees and customers? Forbtech is here to help. Get in touch with our Business Internet Specialists today!
