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VoIP CRM Integration: Everything you need to know

What is a VOIP CRM Integration?

VoIP CRM Integration refers to the connectivity between a VoIP phone system and Customer Relationship Management (CRM) software. Through the integration, all the information is automatically synced between the two tools. For Businesses, VoIP CRM Integration opens up a whole new world of communication.

Before we look further into the benefits and usage of integrating VoIP with CRM, let us get a better idea of the CRM software.

What is meant by CRM Software?

The CRM software is all about putting you in charge of your business. It helps you keep an eye on sales, leads, customer relations and so much more. Being cloud based, it does not require any expensive hardware or complex software upgrades. It is an easy to manage cloud based software that offers a wide array of features on a pay-and-use basis.

Why does one need VoIP CRM Integration?

Before the VoIP phone system when businesses were still stuck using the traditional phone systems, there was no way to link their phone calls and records with their customer history and purchase in order to get a more detailed customer database. Any missed customer calls or voicemail messages had to be manually linked to the customer information, leading to inefficiency in the workplace.

Integrating VoIP with CRM has led to automation of the process of linking call records to customer information. Calling clients and tracking down the call history of clients can now be done seamlessly with the click of a button.

Without the VoIP-CR integration, important customer details and information is prone to get lost or misplaced.

How a VoIP CRM Integration can benefit your business:

Effective Data Collection

With VoIP-CRM integration, data can be recorded from start to finish in an organized manner. This is more convenient for the sales representatives as the detailed information will help them tailor their pitch accordingly. The details are automatically synced between your CRM and VoIP phone system.

Real- Time Data Calling

Businesses gain valuable insights from every interaction with customers. Sales representatives, for instance, can locate what potential customers are looking for using the phone, resulting in more sales.

The integration also helps in tracking other aspects of the call like whether the call came from a landline or cell phone, and if it was a video or voice call. All of this information can be useful for getting insights from customers and improving the overall experience.

Better Customer Experience

With VoIP-CRM integration, sales and support can stay in touch with their customers in real-time. CRM integration directs sales and support to the incoming caller’s profile, so they can focus on talking to the customer, rather than searching for information on hold.

This saves them time and also allows them to focus on talking to the customers rather than searching for caller data.

VoIP integration with CRM allows support to see a customer’s past support tickets and troubleshooting history. This reduces customer wait times and increases customer satisfaction.

CRM Integration Offers Scalability

Businesses that experience huge growth in customers need a sophisticated phone system to handle increased call traffic. Hence, combining your CRM with your VoIP system will provide seamless scalability.

In addition, you do not have to worry about installing the new technology or overloading your employees.  Instead, you can use your existing system, integrated with the CRM to handle more phone calls.

Low Operating Costs

As a result of integrating VoIP with CRM, your operational costs are reduced significantly as you no longer need to purchase two different software packages. VoIP phone systems with native CRM integration will save you from having to purchase yet another piece of software.

Additionally, the VoIP phone system allows your employees to manage everything more efficiently. This increases productivity and reduces unproductive time.

SMS and Automation Services

SMS is another feature you can use with the VoIP-CRM integration. SMS allows you to have a better conversation rate with an operating rate of over 85%.

When you synchronize your VoIP phone system with CRM, you can access several features and functionalities such as:

  • Click to Text Icons: You can access the click-to-text icon with every contact. On a busy day, having a click-to-text button next to every contact can be a helpful shortcut
  • SMS Automation: You can use SMS automation to send text messages to your contacts whenever a condition is met. This way, you can send automated text messages as a part of the follow-up process.
  • Bulk SMS: If you want to get involved in SMS marketing, bulk SMS is a very impressive functionality of VoIP CRM integration.

Direct Calling with CRM

With VoIP integration, you can make direct calls from CRM. Also, you will be able to get rid of time-consuming tasks, which means sales and support have more time in hand to make more calls.

Clear Call Analytics

Integration also allows you to keep an eye on the call analytics, from where you can view your metrics and KPIs of outgoing and incoming calls. You can also keep a track of things as call diverts, time spent on calls, call received, and more.

Marketing

VoIP CRM integration also benefits the marketing personals, as the businesses will be able to divide their customers into different segments through the CRM software and then reach these groups with different marketing campaigns.

Boost Your Team’s Productivity

Switching between platforms during initial engagement with customers to fish for data consumes critical time and bandwidth. No caller enjoys repeating the information they have shared or waiting for sales representatives to find the necessary files.

Telephony integration with CRM automatically logs all voice calls – inbound or outbound – irrespective of the device you use. You can then fetch the entire call transcript, as well as call notes and voicemails. You no longer need to waste time on data entry during or after the customer call. Instead, your sales reps can spend those valuable hours interacting with customers without any interruption.

Final thought, CRM and VoIP integration are now one of the most popular methods companies use to improve customer satisfaction. It can help your business get a leg-up on your competition by increasing customer relations and sales performance while reducing overhead expenses and increasing productivity at the same time.

The best part is that implementing this type of system can be done relatively quickly and easily, so you can start reaping the rewards right away without putting in a lot of time or effort. Once it’s up and running, you’ll wonder how you ever met customer needs without it.

For more information on how we can assist you with your VoIP CRM Integration, contact us today!

Having a Good Cloud PBX System in your Business is Key

In the increasingly competitive global economy we are facing nowadays, companies are making great efforts to outperform their competitors. Being more efficient in order to be more profitable is one of the key objectives and for this it is necessary to take all kinds of measures of greater or lesser significance in the functioning of companies, such as investment in cutting-edge business technologies or in the improvement of customer service.

How many times have you called a company looking for information and they haven’t picked up the phone because they were busy at the time? Most of the time we don’t think about it because we are more focused on productivity, but good customer service is something what really makes the difference between one business and another in the same sector of activity. Not answering customer calls -especially if those who call are potential customers interested in acquiring products or services offered by your company- can make your brand to strike the wrong note, and you can lose them in a matter of seconds.

A reliable Cloud PBX switchboard in your company allows you to enjoy the services of a conventional physical switchboard without much maintenance while getting great economic benefits for your company, because you don’t have to make a large investment in hardware and equipment. A Cloud PBX switchboard also improves the overall operation and communication between the different areas or delegations of a company.

What kind of services does a Cloud PBX switchboard offer?

A Cloud PBX switchboard brings together a good number of services, all of them managed through a simple control panel. VoIP switchboards usually include services such as virtual fax, CRM software, Corporate Contacts Management, Automatic Redialling, Call-Back Service and International Numbers to satisfy all the company’s offices abroad.

In addition, this type of switchboards are not only designed for use in offices or fixed devices but are easily integrated into mobile phones that are needed. This allows companies to enjoy greater flexibility while using highly advanced features that benefit their daily business and their organisation. VoIP calls offer services such as voicemail, call forwarding, call queues, conference calls, self-service and even fax to email. The aim is to achieve a 100% professional service at a much lower cost than companies would have to bear if these calls were made in the traditional way.

Cloud PBX advantages for your business

The use of the Cloud PBX switchboard is very important for companies in their objectives of improving their profitability and efficiency in an increasingly competitive environment. Using this tool is very beneficial for many reasons, but the most interesting are listed below:

Reduces costs in equipment

Cloud PBX switchboards don’t require to any complex installation that involves a high cost to the company. It is also not necessary to renew all the equipment used by employees, so the transformation can be carried out in a simple way and in a short time without altering the normal operation of the company.

Total mobility

To use a Cloud PBX switchboard you only need an internet connection, which allows its use anywhere in the world without any problem. Just connect the phone to the network and start using it normally. This is very useful for companies that want to open a new branch in another country or when they are moving their headquarters and even when they cannot be present in the office.

Fast and Easy Portability

One of the most interesting advantages of a Cloud PBX switchboard service is the ease with which the portability of telephone lines previously used by the company is carried out. The client only has to provide the provider with the telephone number of the line, the data of the owner and the operator to whom the number belongs and the portability is quickly processed.

Unparalleled Security

Cloud PBX phone solutions offer higher security compared to traditional PBX. When you have a physical landline, it’s up to you to ensure no one gains access to it. Many PBX systems are vulnerable to outside attacks, and audio signals they transmit are much easier to intercept.

Simply put: A cloud PBX lets you sleep at night. The backbone of your business communications is secure and resilient to bad actors.

High- Quality Calls

Cloud PBX is not only reliable, but also ensure every call is a quality call through the improved compression rates and high internet speeds. Many service providers will work off fibre optic lines, which means you’re guaranteed high-quality calls throughout the workplace.

Final Thought

Cloud Hosted PBX systems are cost-effective, efficient, and completely scalable and come with a host of other benefits as seen above. If your business needs a more affordable, flexible solution for communications, get in touch with our experts today!

Emerging Cloud Computing Technology Trends for 2022

Cloud Computing Technology has evolved from an emerging technology to an essential IT resource across many businesses, in many sectors. Demand for cloud will continue to expand rapidly in 2022 and years to come. To keep up with the latest cloud innovations is a necessity for those wishing to position themselves at the forefront of the market.

Below are Cloud Computing Trends to keep an eye on in 2022 and beyond.

Smarter Cloud Delivery Models in 2022

The two most trending are Serverless and Hybrid Cloud models.

Hybrid Cloud

Hybrid Cloud refers to a combination of various delivery models such as public, private and dedicated. It allows companies to go hybrid for particular applications which helps them in moving away from single-cloud dependency while continuing to use legacy infrastructure assets without the need to replace existing technology.

Serverless Cloud

Serverless Cloud computing , also known as Functions-as-a-Service (FaaS), refers to a cloud computing model in which the cloud provider dynamically manages the allocation of compute resources to meet the demand from running applications.

Serverless Cloud computing has great benefits over traditional server hosting. For example, businesses no longer have to concerned about managing and maintaining servers. Additionally, serverless cloud platforms are scalable and can easily be adapted to changing needs or demands.
The popularity of serverless cloud computing is expected to continue to grow in 2022 and years to come as more businesses move their operations online.

Bringing Intelligence to Cloud Computing Space

The cloud has grown into more than just a computing power storage facility. Businesses are keen on extracting insights from the data available through Machine Learning and Artificial Intelligence and are eager on boosting efficiency with best automation practices.

Machine Learning and Artificial Intelligence in the Cloud

Machine Learning (ML) and Artificial Intelligence (AI) are two of the most talked-about technologies today. And for good reason – they offer incredible potential benefits for businesses.

Both ML and AI can be utilized to process large amounts of data more quickly and efficiently. They can also help businesses make finer decisions by providing insights into customer behaviour, trends, and preferences.

Cloud Automation Services

With Cloud Automation services, Cloud Providers offer tools that empowers businesses to control their cloud usage and management. This includes function-as-a-service (FaaS), serverless computing, storage as a service, auto-scaling for web applications in the cloud, monitoring of virtual machines in real-time, etc.

Improved Security and Compliance

Businesses are more concerned about the security of their cloud deployments and the compliance of their data. Cloud Providers are responding by offering improved security features and compliance certifications. This has created a huge demand for Secure Access Service Edge and Cloud-based disaster recovery practices.

Secure Access Service Edge

Secure Access Service Edge (SASE) provides users with a single sign-on experience across multiple enterprise cloud apps while maintaining the strictest levels of security compliance.

Cloud-Based Disaster Recovery

Cloud-based disaster recovery use Cloud Computing to back up data and run the necessary business processes in the event of a natural or human-made disaster. It can also be used for load balancing, replicating cloud services across multiple cloud providers, etc. This enables organizations to continue operating even if they lose access to their physical infrastructure because of an outage.

As a Cloud Computing Technology Service Provider, Fortbech is happy to assist you in better understanding the different types of Cloud Computing Technologies and advise how our Cloud Computing Technology Services can effectively benefit your business. Get in touch with our Cloud Computing experts today!

Understanding Cloud Technology: Cloud Computing and Servers

What is meant by cloud computing?

Let’s start with the name. What is the origin of the word ‘cloud’? When the internet was in it’s infancy the word ‘cloud’ was used as a metaphor to describe how the complex telephone networks connected.

But what exactly is it? Cloud is a model of computing where servers, networks, storage, development tools, and even applications (apps) are enabled through the internet.

Types of Cloud Computing:

There are three types of clouds: public, private, and hybrid. Each type requires a different level of management from the customer and provides a different level of security.

Public Cloud

In a public cloud, the entire computing infrastructure is located on the premises of the cloud provider, and the provider delivers services to the customer over the internet. Customers do not have to maintain their own IT and can quickly add more users or computing power as needed. In this model, multiple tenants share the cloud provider’s IT infrastructure.

Private Cloud:

A private cloud is used exclusively by one organization. It could be hosted at the organization’s location or at the cloud provider’s data center. A private cloud provides the highest level of security and control.

Hybrid Cloud

As the name suggests, a hybrid cloud is a combination of both public and private clouds. Generally, hybrid cloud customers host their business-critical applications on their own servers for more security and control, and store their secondary applications at the cloud provider’s location.

Multi Cloud

The main difference between hybrid cloud and multicloud is the use of multiple cloud computing and storage devices in a single architecture.

Cloud Computing Services:

There are three main types of cloud services: software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). There’s no one-size-fits-all approach to cloud; it’s more about finding the right solution to support your business requirements.

SaaS

SaaS is a software delivery model in which the cloud provider hosts the customer’s applications at the cloud provider’s location. The customer accesses those applications over the internet. Rather than paying for and maintaining their own computing infrastructure, SaaS customers take advantage of subscription to the service on a pay-as-you-go basis.

Many businesses find SaaS to be the ideal solution because it enables them to get up and running quickly with the most innovative technology available. Automatic updates reduce the burden on in-house resources. Customers can scale services to support fluctuating workloads, adding more services or features they grow. A modern cloud suite provides complete software for every business need, including customer experience, customer relationship management, customer service, enterprise resource planning, procurement, financial management, human capital management etc.

PaaS

PaaS gives customers the advantage of accessing the developer tools they need to build and manage mobile and web applications without investing in—or maintaining—the underlying infrastructure. The provider hosts the infrastructure and middleware components, and the customer accesses those services via a web browser.

To aid productivity, PaaS solutions need to have ready-to-use programming components that allow developers to build new capabilities into their applications, including innovative technologies such as artificial intelligence (AI), chatbots, and the Internet of Things (IoT). The right PaaS offering also should include solutions for analysts, end users, and professional IT administrators, including big data analytics, content management, database management, systems management and security.

IaaS

IaaS enables customers to access infrastructure services on an on-demand basis via the internet. The key advantage is that the cloud provider hosts the infrastructure components that provide compute, storage, and network capacity so that subscribers can run their workloads in the cloud. The cloud subscriber is usually responsible for installing, configuring, securing, and maintaining any software on the cloud native solutions, such as database, middleware and application software.

What is cloud server?

cloud server is essentially storage; a one-stop means of storing all your business data and programs on a remote server that is accessible over the internet.

Cloud server hosting performs all the same functions of a traditional physical server, delivering processing power, storage and applications but provide a centralized server resource that is hosted and delivered over a network (the internet), which can be accessed on demand by multiple users. It is best imagined as a combination of electronic structures that store data, information, applications and more, across different locations and computers.

All the information your business needs is united and synced in one place, meaning you can be more proactive and work on-the-go; liaising with customers, suppliers and colleagues with the resources you need, whenever you need them.

Advantages of Cloud Based storage include:

  • Secure Backup Storage– With cloud storage, you can have a third copy of your data kept offsite and safe. It only takes a few clicks to drop a copy of your files into your cloud storage system and you’re good to go. No matter what happens to your computer, server, or office building, you’ll always have a safe and secure copy of your data.
  • Affordability – maintaining your own company infrastructure can be costly both in terms of time and money. Using a third party provider also provides options with regards to payment packages; businesses can opt for pay-as-you go, monthly or yearly options – large investment is not always necessary.
  • Outsourced server management – everything you need is managed for you, freeing up your IT team for more pressing tasks.
  • Scalability – As your business grows or changes, cloud servers can be scaled up or down quickly and easily.
  • Reliability – Keeping your data located in a remote, powerful data center increases reliability and strengthens your IT security and creating live cloud backups of your files, giving you total peace of mind.
  • Flexibility – Cloud servers can be accessed from any location if you have an internet connection. Giving you the freedom to create a hybrid working environment where you employees can work from any location by connecting to the cloud servers.
  • Increased Security– Cloud data storage can get you closer to becoming immune to cyber attacks. The most secure file platforms will provide additional layers of confidence. As long as you take care of your credentials, you can rest assured that only you and approved team members and clients can access stored files in the cloud.
  • Cloud Technology is future enabled– With the latest tech solutions like the Internet of Things, machine learning, and artificial intelligence, businesses are generating and collecting more data than ever before. The data should be stored somewhere highly secured and protected from cyber criminals. This is where advanced cloud computing solutions come into play and help businesses store, manage and process important data and information over the web in a secure manner. This is the reason, businesses of all sizes are shifting their operations and systems to the cloud environment.

On the whole, Cloud Technology is here to stay. Businesses need to leverage this technology and grow with it. The technology is both powerful and inspiring. In the long run, it proves to be a cost-effective way of executing services for many businesses, both big and small. Since cloud computing enjoys a bigger scope, mainly in terms of reach ability, it is bound to have a awe-inspiring future. Find out more about our cloud solutions by getting in touch with one of our experts today!

Why is VoIP good for your business?

Effective communication is at the heart of every relationship—and that includes business relationships. When you can communicate easily with employees, vendors, partners, and customers, you can set your business up for success.

What is VoIP- Voice Over IP?

The basic summary of VoIP is that voice data is sent in a digital form over the internet rather than plugging into a traditional telephone jack like you would over a PSTN (Public Switched Telephone Network).

This system takes advantage of the highly advanced high-definition codecs that have improved the voice quality, making the modern VoIP networks sound better than the best landlines.

As well as the much higher call quality, the Cloud makes VoIP a much more viable option for businesses. Instead of having to install special equipment and wiring, businesses can now choose cloud-hosted VoIP solutions. This means that there is no need to purchase extra equipment or increase the IT staff in the office.

Cloud-based VoIP eliminates the need to have the up-front hardware and software capex investment and merely requires a broadband internet connection to get it activated. This in turn reduces the capital expenses and eases the implementation.

Benefits of VoIP for your Business

Cost

Every business investment needs to be given careful consideration in terms of finance. Making the switch to VoIP telephones often sounds like it is going to be costly. However, typically the fee is based on how many users there are, and it is charged on a monthly basis. When you also consider that there is little to no special equipment, and no IT staff wages to cover maintenance and running costs – it can be a significant saving when pitched against other systems.

Of course, the other significant advantages of having a VoIP system is the business phone line, video conference services, local, national, and international call charges, which can all be rolled up under one VoIP provider.

And while office moves are usually expensive matters, moving a Hosted IP system is very easy. IP phones are plugged into a new broadband connection, so no need for the expense of moving the existing physical on-premise office phone system

Ease of Use

VoIP eliminates the need for almost all the tech support that a typical landline PBX system may require. If a landline goes down, you are at the mercy of technicians to get it fixed. And during that time, you run the risk of losing sales and being unable to manage customer services. Not to mention that communication between departments is limited too.

The average VoIP system is user-friendly, and you are less likely to run into the complications you might find with traditional phone lines. Creating diverts and setting up disaster recovery plans is all simplified with VOIP portals.

Cloud-based solutions make it incredibly easy to add new phone lines when new staff comes on board too. Again, a significant time and money-saving feature of a VoIP service. There is usually an interface that provides the option to click to add extra phone lines, and once the phone arrives, it is simply plugged into the system.

Call handling and key management features such as click-to-call, call history, voicemail, hot-desking, and call recordings, all through an easy-to-use web interface

Mobility

Some consider the most significant advantage of VoIP in this modern working climate, is the freedom of mobility it provides for people to work remotely. Employees can bring their business line anywhere with them, and they are contactable. And while instant messaging platforms are usually a great option, VoIP opens up even more options.

Many VoIP providers have a mobile app, which means that all mobile devices can be set up to receive client calls, providing a professional service to the customer. And, of course, this means employees can use the same app to make calls from their mobile phone – under the business numbers.

VoIP allows employees to be location-independent.

Productivity 

When your staff can work at speed, and without interruption, they are going to be more productive. VoIP allows organizations to relocate communication costs to other areas of the business. Not only that but VoIP also allows for the attachment of documents, meetings to be conducted, data sharing, and video calls. The enhanced clarity of VoIP also means that there are fewer miscommunications. The faster people can communicate, the faster they can get their work done. Furthermore, with VoIP systems, we are not seeing nearly the same risk of fraud that we became accustomed to with ISDN-based systems.

Value

While cost is one thing, value is another. Switching from traditional landlines and telephone calls to VoIP brings added benefits, for almost no extra cost. When you use the internet rather than a phone connection, VoIP eliminates many of the charges that are associated with many calls, employee moves, new additions, video calling, conference calls, and more. Having extra services like voicemail, voice to text is also an added bonus. Providing more for less is a huge benefit of VoIP.  And significantly the VOIP providers are continually upgrading their platforms in terms of robustness, feature enhancements, or even new features, which become available automatically.

Making the switch to VoIP

Looking at the above, the benefits of VoIP far outweigh any of the potential drawbacks. Sophisticated businesses around the world are embracing this powerful technology and realizing the serious competitive advantages that it provides. Fortbech offers VoIP solutions that will fit your business requirements. Get in touch with our IT experts today!

Invest in your Broadband, Improve your Business.

Strong and high-speed broadband internet connectivity is closely tied to an organization’s ability to stay productive and profitable at all times. Although, if your organization has slow broadband internet connectivity, both your productivity and bottom line may take a hit.

Benefits to investing in strong and high-speed broadband internet connectivity include:

Speed Efficiency

Research has shown that internet speed is highly related to online sales, website loading times affect the efficiency of a website and user experience. We’ll all be familiar with waiting for pages to load online, and in the business world, time is money. Website speed and slowness is wasted time, and with this in mind, there’s little that can be done when it comes to speed and waiting for uploads or downloads, not much productive work can be completed. All of this inefficiency will come with a cost, so we recommend that you consider the simplest solution – a fast internet connection.

Broadband for Multiple Users

When you have multiple users using your internet connection, it can slow the speed down, this is because the bandwidth is being shared between them all. It will be especially noticeable if you are using a wireless connection that offers a slower connection anyway. If your firm is trying to complete work with multiple users who are doing a range of different activities and using different devices at the same time, then a slow speed internet connection really isn’t going to cut it.

Fast Internet Supporting the Cloud

A lot of firms support the benefits that come with the cloud, cloud computing offers constant downloading and uploading, all of this can take time especially when it comes to a slow internet connection. 

Reducing Costs with High Speeds

The efficiency that comes from high-speed internet can reduce your business expenses but will be much more than the added cost, however, there’s also a range of other ways to make more direct savings. VOIP Technology provides the option to make phone calls using the internet, for a lesser cost than analogue lines. You can also save money by moving your staff to home offices, this may help to avoid the requirement for bigger and more expensive spaces as your company grows.

Better Collaboration for Colleagues and Clients

Improved internet connections will provide a faster sharing service for large files between employees, this can make it much more effective and easier for collaboration between your business and customers, especially when it comes to shared platforms. Broadband advises that you need to use electronic technology, this can translate into revenue growth. 

Ultimately, Upgrade your Business Internet

As a result, high-speed broadband connectivity can improve your business in a number of ways, the cost will be minimal compared to the potential benefits. For more information, or if you’re looking for increased broadband internet connectivity options, get in touch with us today. Our experts offer a range of information and advice surrounding internet broadband and services. 

Managed IT Infrastructure, why it is important for your business.

IT Infrastructure management is the process of managing the components of a company’s information technology. Having appropriate methods in place for the management of the IT infrastructure allows for improved performance, improved availability, and quick solutions for various issues that could arise.

Why is it important?

A managed IT infrastructure is important because it provides structure and control for diverse technical operations which involve hardware, software, and networking in both the physical and virtual environment. Other IT infrastructure management responsibilities also include:

  • Capacity monitoring/planning
  • Storage
  • Network utilization
  • Security
  • Maintenance/service updates

Benefits of Managed IT Infrastructure

The benefits of IT structure management stem from the simplicity of use, clarity of information and reporting, and cost savings. This outcome is supported by the following behaviors:

  • Rapid response to changing and disruptive conditions.
  • Flexible and agile procedures that lead to proactive strategies.
  • Automated work reduces labor, cost and impactful incidents.
  • Allows for better capacity planning, centralizes information and provides near real time information and reporting.
  • Streamlined day to day functions and operations, freeing up time for personnel to better plan for and meet demands of organizational goals.
  • Improved customer satisfaction and overall performance.
  • Reduced downtime by accelerating deployments and decreasing repair times.

Conclusion

No matter the size of a business, a well-implemented managed IT infrastructure is essentially the backbone of any business. As such, Forbtech is the ideal partner who can assist with creating the right IT foundation, so you can have peace of mind on achieving your business goals. Get in touch with our IT experts today!

Phishing and Vishing are Evolving- Here’s what you need to know

Nowadays, phishing and vishing remain the biggest threat to online privacy.

Both phishing and vishing have evolved into malicious threats that are used by the evolved hacker to perform specific tactics, with terrifying efficacy levels.

What is Phishing?

At the core of phishing is the pretense of being a different person with the hope of gaining access to sensitive information. The attacker will go to extreme lengths to portray themselves as a legitimate user within your site and use an email to often gain access to your website.

A route of attack is often targeting susceptible individuals and masquerading their emails and websites. The individual is then guided to their platforms, where the users are then susceptible to an untrusted website.

Why You Should Be Worried About Phishing

As a business, the threat landscape is vast. You have to deal with the ever-evolving attacker who has become increasingly undetectable and effective. 

Attackers use cyberspace to create a scenario where you are both unaware and are not sufficiently equipped to detect any anomalies.

As for why you should be worried about phishing? Well, roughly 70% of all cybercriminals are more inclined to use this form of attack. Using unsuspecting emails, these individuals will imitate and disguise themselves as established brands simply so that they can gain access to your business.

Phishing As A Business

Phishing messages and attacks are not easy to control. It’s important to consider that cybercriminals tend to use this form of attack to gain control of your IT network.

Threat actors will use proxies to target individuals when your website is compromised.

What is Vishing?

The term vishing is derived from two different worlds: voice and phishing. Vishing is a scam that involves the use of phone calls to conduct a cyberattack.

Scammers will use social engineering to convince people they contact to relay their personal information, which they will then use to infiltrate their cyberinfrastructure.

The Difference Between Phishing and Vishing

The root of both phishing and vishing is the same form of cyber scam. Still, there’s some significant difference in how these attacks are carried out. 

For phishing, we see a cybercrime in which the attacker is seemingly keen on accessing the user’s email. This avenue seems to target personal and confidential information that would include sensitive bank information and login information, to name a few.

On the other hand, vishing will most likely involve some form of verbal communication, where the point of attack will often be phone calls or additional venues in which a voice message or voice mail is left. For

Altogether, vishing and phishing have evolved to be effective forms of cybercrimes. With the advancement in technologies, cybercriminals have become more sophisticated, which for the average user, these criminals work overtime to find new ways to trap the average internet user.

With these forms of attacks, we see a situation in which the attacker sets the hook and will hope to bait their victim via vishing calls. They will most likely use emotional appeals, a sense of urgency, and timing, hoping that the victim will fall prey to their antics.

For these cybercriminals, a win is represented by said criminal gaining access to sensitive and personal information, which would have otherwise needed to stay restricted.

The Final Say On The Evolution of Phishing and Vishing

Cybersecurity best practices are a must nowadays as cyberattacks are becoming more and more common.

What are you currently doing to ensure your business or organization stays safe? Get in touch with one of our cybersecurity experts today!

To stay protected and combat any online scam with the hope of tightening your grip on scammers, responsible parties have to take a proactive role. Forbtech can provide you with the insights and perspectives that work to help you navigate the different elements of cyber security. Reach out to us today and let us take care of both the phishing and vishing attacks you are likely to encounter. 

Top 8 Most Common IT Challenges for Businesses(with easy solutions)

Are you curious to know the most common IT Challenges your business is facing? These IT challenges could even be occurring in your business every day without your knowledge. One of the best ways to plan for the future of your business is to learn about the current struggles your company and employees face on a day-to-day basis. This knowledge brings the power of change and better ways to implement strategies for growth and success.

Technology is an ever-changing part of our world today. Right as we seem to get the latest and greatest piece of technology, a newer and smarter model is hitting the market. To avoid some of these technical issues, it’s essential to learn the most common IT challenges that are taking place at your workplace.

The more you know about these IT challenges, the easier it’ll be to control and resolve them.

1. POOR (OR NONEXISTENT) NETWORK SECURITY

Network security is considered one the most critical parts of keeping your business safe, along with avoiding common IT challenges that little or no network security could bring.

Having a safe and secure network is important for any sized business, even if your company only has 5 employees.

Hackers don’t discriminate when it comes to attacking your business files and employee data. Sometimes, cybercriminals specifically target small businesses because they know a smaller business might not have a robust security policy or can be breached with as little as a friendly phone call to your staff.

Cybersecurity is something to be proactive about, and you can take many steps to ensure your network and technology devices are safe and secure. Learn more about our Cybersecurity and Networking Solutions

2. THE DOWNFALL OF OLD TECHNOLOGY

There’s nothing more frustrating than having your old and slow-working IT systems fail and not having the resources to fix them because of how out-of-date they are.

One of the best ways to resolve a common IT challenge, such as old technology, is the implementation of new technology as well as the fast installation of this technology.

A managed IT team is an excellent resource for your company as they’re always looking for new and updated technology the second it comes out on the market. The more updated and newer your IT systems are, the fewer IT problems you’ll have now, and in the future.

3. NO DATA BACKUP / BACKUP ISSUES

You get to work on a Monday morning and find out all of your data is gone. This can be caused by overloaded routers.  

Like we said earlier about security, a data backup plan is something every business should have in place, no matter the size of the company. You might not know it, but failing to back up your data can actually be correlated with costing your business money. 

4. NO MOBILE DEVICE ACTION PLAN

Mobile devices (business or personal), such as smartphones and tablets, can, unfortunately, create significant security and management challenges, especially if they hold confidential information or can access your corporate network.

With as much remote work we all do nowadays, a mobile device plan is pretty imperative when assessing common IT challenges.

Make sure you require all mobile users to password-protect their devices (change them regularly), encrypt their data, and install security apps. This helps prevent criminals from stealing information while the mobile device is on public networks.

5. UNPLUGGED: WHICH CABLE GOES WHERE?

Most printers, copiers, and computers offer so many different functions. With an increase in function comes an increase in the number of cables and cords attached to a machine.

You might even feel overwhelmed by the number of cables running in and out of the system that you’re afraid to touch anything at all.

However, most of the external cables connected to your machine are simple, typically consisting of:

  • The power cable
  • The USB cable
  • The Ethernet cable
  • The printer, copier, or computer cable (today this is most likely an Ethernet or USB cable)
  • Extra hook up cables, such as a mouse or keyboard

Take a little extra time to learn what each cable does and where each cable is supposed to plug in to, whether it be the wall or a device. This tip is helpful the next time an IT challenge appears.

Sometimes you have a loose cord that continues to slip out of your machine. Double-check all your wires and cables when a problem arises to make sure the cables are all securely plugged in.

6. POOR JUDGEMENT OF ONLINE SAFETY

Safety, safety, safety. We can’t stress this enough! Using good judgment when using the internet is so critical in protecting your company, and avoiding the common IT challenge of an unsecured network.

Ever see something like this?

“CONGRATULATIONS! You’re the 1,000,000 visitors to our website! Click here to claim your prize.

We hate to break it to you, but you didn’t win. Advertisements like this are ripe with malware and other software that puts your computer at a high-security risk.

Learning how to judge the relative safety of a website helps avoid those that may harm your computer. The reason that these types of email offers exist is that they work.

The amount of scams taking place every day on the internet is frightening, but also something you can prevent by being cautious of the sites you visit and the information you release.

7. HARDWARE OR SOFTWARE ISSUES

Are you getting sick of seeing system failure or error messages? When it comes to software and IT, it’s no secret that it’s not a matter of “if” it will break, but “when.”

Unfortunately, when it does break, a simple reboot of your smartphone or laptop isn’t going to fix it. If you don’t have the necessary resources present to replace and repair the software, you’re looking at a significant loss, possibly even company-wide.

Learn the life cycle of all IT devices, and put them to rest at the proper time, and standardize your hardware components and software applications. You don’t have to do this on your own. If you don’t already outsource your IT, look into doing so.

8. LACKING AN IT PLAN

There are certain things you can prepare for when it comes to IT, but not when it comes to a security breach or natural disaster. This is where an IT plan and a managed IT services team comes in handy.

Managed IT services save your employees time, save your business money, provide you with remote monitoring for a safer network, brings subject matter experts, and even give you access to more customizable services.

Knowing all there is to know about the most common IT challenges for businesses probably doesn’t sound so basic to you, and that’s perfectly ok. Computers, copiers, and printers can be challenging to learn, which is why we want to give you the resources to do so. If you want to learn more about tech support and resolutions, reach out to us and let us know.

Why do I need to add 2FA to my Office 365 user account?

Two Factor Authentication (2FA) is an extra layer of security to make sure a person trying to access an account is who they say they are. A password is ‘something you know, but also something that other persons may know or discover. Without 2FA enabled on your Office 365 mailbox, anyone who has knowledge of your username and password would be able to access and misuse your mailbox.

To gain access to a 2FA enabled resource you need your password and the second piece of evidence to prove your identity, either ‘something you have (such as a secure token or keycard) or ‘something you are’ (such as your fingerprint, iris or your voice). With 2FA enabled on your Office 365 mailbox, knowledge of your username and password alone (be that accidental or deliberate) would not be enough to access your mail. 

1-10 Users  R 599  once off 
 11-20 Users R 799   once off 
 21-40 UsersR 999   once off 
41-60 Users R 1299  once off 
61 Users + R 1599  once off    
All above prices are excluding VAT  


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